Passing Off

Businesses spend years building customer loyalty and brand reputation. They rightly object when a competitor confuses customers by making their products or services look like theirs. This can lead to lost business if customers mistakenly choose them. Worse, if their quality is lower, it could lead to reputational harm. Whether you need to address this issue or defend against such claims, we can help—contact us to protect your brand and maintain your business’s integrity.

How We Can Help

  • Assess Passing Off Claims: We advise on whether a passing off claim is appropriate against a competitor, or whether someone else has grounds for a claim against you.
  • Swift Action: We aim to assess at an early stage whether there are grounds for a claim to prevent significant harm to your business.
  • Advise About Compensation: We can advise whether compensation should be payable to the innocent party .
  • Representation: If the issue cannot be resolved quickly, we offer representation in ADR processes and court proceedings if necessary.

Speak to a lawyer today

On 0121 233 4333 or request a callback

Why Choose Wilkes

By partnering with us, you benefit from:

  • Expert Guidance: Our experienced team, recognised by the Legal 500, advises on the best ways to protect your business from passing off and other intellectual property issues.
  • Practical Solutions: We provide commercially focused advice, offering tailored solutions that suit your specific business needs.
  • Clear Communication: We offer straightforward, plain-English advice to guide you through the complexities of passing off claims.
  • Comprehensive Support: From early intervention to full court representation, we support you in bringing a swift end to your competitor’s harmful conduct.
  • Protect Your Reputation: Our approach ensures your business is safeguarded from both financial and reputational harm caused by impersonation.

Meet the team

Partner, Dispute Resolution

Associate Solicitor, Dispute Resolution

Partner, Dispute Resolution

Speak to a lawyer today

On 0121 233 4333 or contact us below.

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