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Marketing Regulations
Marketing regulations are critical when collecting data for marketing purposes and implementing marketing strategies, whether aimed at individuals or companies. While data protection laws are vital, specific marketing regulations must also be considered to ensure compliance in all marketing activities.
The Information Commissioner’s Office (ICO), the regulator for data protection and privacy, has the authority to fine and enforce breaches of marketing regulations. Therefore, it is essential to ensure that your marketing campaigns are compliant. Complying with these regulations and effectively implementing marketing strategies will result in better-targeted campaigns and improved outcomes.
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Our Recent Cases
- Advised on marketing regulation compliance and the gathering of consents for a client launching a new game.
- Identified and advised on data protection compliance, including consent for marketing regulations and the provision of privacy notices, while drafting a collaboration agreement between private companies in the health sector.
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